Thursday, September 5, 2013

Twitter's Food Coach @EricaMesirov On Nourishing Your Body, Embracing Nutrition & Easy Healthy Eating

Are you a creative professional? Do you own a business? Are you a "mompreneur" juggling extensive work demands and raising a family? Do you ever feel sluggish? Ever think you need a food coach? Erica Mesirov could be your answer! Beautiful and brilliant when it comes to healthy habits to promote a thriving, nourishing relationship with food, Erica recently launchedErica Mesirov Food Coach on Facebook and @EricaMesirov on Twitter to share her education, expertise and diverse experiences in food coaching. Erica's style is perfect for anyone looking for a friendly, funny and "best friend" food coach to "tell it like it is" and present effective, body nourishing alternatives tailored to making your body, your spirit and your life flow healthier.

Erica, what motivates you to want to share your expertise with others, on how to eat healthy - for life?

I became interested in food and nutrition when my mother had cancer.  I did a lot of research to help her.  In the process, I stumbled upon information that impacted me.    It became clear that a lot of the minor medical problems I was experiencing were being caused by my diet.  For instance, after years of taking antibiotics for acne, I discovered that wheat sensitivity was the culprit.  I wondered why the medical community hadn’t offered me this information.  I realized that learning about food and nutrition could benefit not only me, but others as well!

A lot of what we know about what to put in our bodies comes from marketing executives who are just looking to sell a product.  They advertise the product as healthy, so we think it must be good for us.  That isn’t always the case.  I became passionate about talking about food to help people see how easy healthy eating can be.  Going through an illness with a family member made me see how vital it is to make health a priority before disease manifests.

What are the most common mistakes people make when they start a new eating program or attempt to make a lifestyle change, when it comes to their approach to food?

People are so often looking for a gimmick.  This is best for short term weight loss.   Unless you can see yourself committing to a way of eating for the rest of your life, you won’t keep off the weight.

In general, I also think that fat and carbohydrates get a bad rap.  They are both essential for health and can be beneficial for weight loss.  It comes down to understanding the right types of fat and carbohydrates to eat.  That information can be hard to find if you don’t know where to look.  As a side note, there is risk for extreme health consequences when severely limiting carbohydrates and fat long term.

 A lot of people also get too caught up in calorie counting.  A lot of calorie restriction diets have people eating diet pizzas, diet protein bars and diet bread.   These foods are not nutritionally dense which will eventually leave the client depleted and hungry.  I don’t even have my clients think about calories when they are starting a new food plan.  If you change the types of foods you eat, then calories reduction is likely to follow without starvation.

Is gluten...evil?

Gluten on its own isn’t bad.  The problem is that most of what we are eating is processed leading to a diet high in processed gluten.  This type of diet is a huge experiment.  In no other time in history did people go to the store, buy packaged preserved foods and have this compose the majority of their diets.

Gluten is put in almost every packaged food we buy, whether that is boxed rice, TV dinners, canned soups, potato chips, pasta sauce, salad dressing, etc.  Gluten doesn’t exist in that kind of prevalence in nature.  While only 1% of people are celiac, up to 40% of people have sensitivity to gluten and most of them don’t even know it.  For this reason, it is beneficial to cook from scratch as much as possible to avoid an abundance of gluten, especially for children.

What are the biggest misconceptions you feel people have, to a vegan approach to nourishing the body?

I think the biggest misconception is that a vegan diet equals health or that following a vegan diet will automatically lead to weight loss.  A vegan diet is very difficult to follow in a way that will be supportive to the body.  A lot of people become vegan and their diet is mostly pasta or fake meat and cheese products.  Fake meat and cheeses are usually very processed products that have been stripped of any real nutrition.   Eating these foods can lead to malnutrition, inflammation and weight gain.  Other vegans only eat vegetables leading to a very gaunt, malnourished look.

We need protein to flourish and thrive.  A vegetarian/vegan diet is very difficult to properly follow and takes constant attention.  You need to really understand the amino acid profile of the foods you are eating.  Most vegetables and grains don’t have all the amino acids meat has needed to create protein.  You have to combine vegetable proteins to make sure you are getting all the essential amino acids.  People often don’t understand what attention to detail a proper vegan diet takes.  I wouldn’t recommend it for anyone who doesn’t have the time or energy to plan every meal to be nutrient balanced.

I have been a vegetarian for years.  I never liked the taste of meat and I have the time and discipline to properly plan my meals.  It is the right option for some people, but certainly not everyone.

What are the best snacks for kids - with the best boosts for their bodies?

The food that we market to kids as snack foods are so depleted of nutrients and are so full of sugar.  The food industry takes food, strips it down and then pumps vitamins back into it to make it look nutritious to parents.  Nutrients coming for real foods are always going to offer way more then these processed, fortified foods.

What this means is that the best snack foods for kids are going to be homemade.  A great option is to let kids make their own applesauce.  They can pick whatever berries or whatever fruit they want to blend in with the apples.  Everything goes into a food processor and they can make a new creation every time.  The same goes for a smoothie.  You could also get plain, unsweetened yogurt and add lots of fruit.  These are foods that are relying on natural sweetness as opposed to lots of added sugar.

Another option is to make your own trail mix.  Buy almonds, walnuts raisins, dates, bananas, whatever you want to put in.  That will be so much more nourishing than store bought cereal or trail mix.  You can make your own baked kale chips.  There are so many possibilities.

Of course, there are times when you are in a rush and just need to grab and go.  In those situations, I would say read the label.  Look for things with lower sugar content.  It is an added plus if there is some protein.

Erica...movie or book? Which captivates you the most?

Can I say both?  It depends on the book, or the movie or whatever mood I am in.  For me, the difference is that in a movie you get to watch a character go through a journey.  In a book, because it is so much imagination, you get to put yourself into the character’s shoes and go through the journey yourself.

I’m reading the book Wild right now.  The lead character is going through things that are emotionally similar to what I’ve gone through the last couple years of my life, so I can relate.  On the other hand, I just saw Woody Allen’s new film Blue Jasmine.  That was so different than anything I’ve ever experience but it was captivating.  Sometimes I like to just turn my brain off and watch a mindless comedy which is fun too.




Tell us about Erica Mesirov Food Coach, your Facebook and Twitter platforms. What information do you plan to share and what do you hope people learn from visiting and sharing.

People will get an array of information about feeling and looking their best.  The information I am sharing represents differing opinions, with the common denominator being health.  That means I will includes stories about healthy eating, de-stressing, exercise and fun things like massage and vacation (because doing things for enjoyment is important to health!)

If you could be known for one great thing...what would it be, when it comes to your calling as a Food Coach.

I want to lead people to a positive relationship with foods.  Food has really become the enemy.  I help my clients lose weight by making them eat, not starve!  If my clients can eat, feel good, and understand the foods that should be included in the diet to support a healthy weight, I have done my job.

Today, so many people are not structured enough to manage work, kids, chores and life's demands. At the end of the day, is having a brownie really so terrible? Help us, Food Coach Erica!

I don’t label any foods as being bad.  There are just foods that should be eaten more often, and foods that should be eaten less often.  A brownie isn’t bad as a once in a while treat, but when you start having a brownie (or a cookie, or potato chips or a piece of cake) every day, then there is a problem.  The sugar and the refined carbohydrates are just not good for us.

I would approach this in two ways.  If a client said to me that the brownie at the end of the day was very important to them, I would start to look for substitutions that would be satisfying.  A first step might be going from the brownie to an organic chocolate sweetened with agave or stevia.   This would be a step up because both sweeteners are low glycemic.  Then I might alternate one day chocolate, 1 day applesauce or dates or something naturally sweet.  This is helping the client develop a taste for more wholesome foods.  When you are used to eating a sugary diet, it takes a while to appreciate more subtle sugar.  Eventually, the client might be satisfied having fruit in the evening.  Having said that, it doesn’t mean you can never ever have a brownie.

On the other hand, you can’t wait until you are starving to eat.  That becomes a problem.  A lot of times when we are craving sugar, we are actually craving protein.  So if you wait until the end of the day to eat, you are completely depleted.  That means you are likely to go for a quick sugar fix.  It seems to work for about a half hour, but then you crash and feel depleted again.  If you are starving, try eating some protein and see how you feel before grabbing something sweet.

What is your favorite breakfast?

Breakfast is such a difficult meal.  So much of what we eat in this country is composed of refined carbohydrates and sugar.  I’ve been making smoothies in the morning which works well for me.  I put in protein powder, berries, almond milk, seeds, and I even sometimes throw in veggies like kale or spinach.  It tastes good, is full of nutrients, and the protein gives me great energy for the day without a mid afternoon crash.

What is your favorite snack?

Nuts are such a great snack.  I like almonds, walnuts, pistachios and cashews.  People watching their weight often stay away from nuts since they are high fat.  The fat is what makes them filling.  After a handful of potato chips, you just crave more.  You can have a handful of nuts and that can keep you until the next meal.

Do you drink coffee? Should we drink coffee?

I do drink coffee though I try to limit it to a few times a week.  I love coffee.  The reality though is that coffee and caffeine aggravate almost every medical disorder out there.  You have to be really careful.  Coffee is very acidic for the body which disrupts the body’s natural balance.  It also can contribute to digestive disorders, sleep disorders, arthritis and high blood pressure among other things.  Even if you are healthy, you want to make sure not to overdo it.

For someone just starting a new eating plan, I’m not going to take coffee away unless there is a pre-existing condition.  I would say try to find healthy substitutes for all the sugar and hydrogenated oil from creamer.  Also, only drink it in moderation.

Real quick...do you have a pet? And, if so, tell one thing about your little buddy?

I have a dog…a little schnoodle (poodle/schnauzer mix) named Sadie.  We adopted her after her first owner got rid of her because she had fleas!  She is the best (not that I’m prejudiced or anything).  There is nothing like coming home to her doing laps around the sofa because she is so excited to see me.  She also gives me perspective when I work with clients because she will eat anything. (garbage, weeds, bugs)  I’ve yet to work with a client whose eating habits I have to reign in as much as hers!

Erica, if a person wants to do a purge or a cleanse, do you recommend this approach? What do you advocate, when it comes to dropping excess water weight quickly, or kickstarting a diet. Is this an approach you advocate, in any way?

That is a difficult question because my approach is more of a lifestyle shift rather than a diet.  My goal is for clients to lose weight slowly so that they will keep it off.  Quick weight loss is often achieved by depleting the body.  The benefits will often be reversed once the client starts eating normally.  I realize that there are going to be times when a client feels pressure to meet a deadline because of an important life event.  I would encourage e them to make sure they are still eating, and focus more on exercise and elimination of sugars and refined foods.

Erica, everyone can use the expertise and guidance of a food coach. What is the message you want mothers and fathers, families, busy executives, teens to know about the goals and philosophy of Erica Mesirov Food Coach?

Gimmicks don’t work for most people.  Eating healthy can be satisfying and it isn’t all or nothing.  If you eat healthy 80% of the time, you can treat yourself in moderation.  Diet is a lifestyle transition.  If you slowly change your diet, bringing in more and better foods to replace the bad ones, change becomes easier.  This is because you give yourself time to adapt before you turn your diet upside down.

Final thought: Can you share a great dessert?

I can’t take credit for anything as I get most of my recipes online.  I posted a link on my Facebook page to a peanut butter cookie recipe that only had 3 ingredients: unsweetened peanut butter, banana and nutmeg.  I thought that was just great because you get something that is satisfying, and it is also pretty good for you.  I think that is just such a great example of how you can make nutritious variations of traditional comfort food.

Tuesday, September 3, 2013

Mompreneur Tara Chatzakis On Social Media, Daily Tweeting, Making First Impressions & Love, Love, Loving Life

Tara Chatzakis and her three mermaids!
Creating amazing relationships both online and off that make a difference. Tara Chatzakis, Mompreneur, Social Media Strategist & The Social Business Coach, Independent Forever Living Distributor. Tara shares that anyone can master social media to grow a business and increase client bases.

With Forever Living, Tara is all about helping people who want more freedom - the quest to achieve financial freedom and more quality time to spend loving the life they live, a higher quality of life and better health. Tara's focus is on PEOPLE! And it shows, with nearly 19,000 Twitter followers! Tara is all about opportunities, inspiration and savvy business smarts for effective social media marketing and branding. Recently, this Twitter great and mother to three mermaids shared her thoughts and interests (she loves reading, listening to rock music and margaritas!) with Behind The Tweets. And we were thrilled!

Tara, your posts on Twitter are so inspirational. One tweet will be about branding, social media savvy and smart marketing. The next, you remind people to be true to themselves, to believe in dreams and focus on goals. Are these themes equally important to you. Inspiring the professional...nurturing the person?

Yes, they are. Social media has become a huge part of my life now, so much so that it became one of my businesses. I believe that it is important to remind people to stay authentic online and to make friendships a big part of what they aim to achieve. Social media is not just about selling as we all know. I also get a great deal of satisfaction in helping people. There are so many business owners out there who don't get the support that they deserve and I want to give that to them. I was in a relationship for many years that beat me down emotionally and left me feeling totally inadequate and worthless. It took friends to inspire me to push forward regardless. I aim to attract small business owners. I believe that they may not have the finances to invest in social media coaching eventhough they need it, so I try to give them tips. Well, as best I can in 140 characters! LOL! They are the ones who often feel isolated, without a strong support network that larger businesses have. I have received some messages from people who have found the courage and strength to press on thanks to my words and for these blessings I am truly grateful.

Tell us about your view on branding today, and the role social media plays in business branding - and personal branding.

Branding is a very personal thing. Some people brand their businesses and others brand themselves. I am a firm believer in personal branding for the small business. You are promoting your strengths and expertise. However, it is true that the company no longer controls their own brand. Nowadays it is the audience who dictates the future of your company and also controls your branding. Social media has given the consumer such a powerful voice that businesses have to adapt to provide what their customers need.

Does every company really need to be on Twitter?

YES! LOL! Oh my goodness! So many businesses don't believe that they need to be on Twitter, or they feel obliged to be so they set up a rather basic account and do nothing with it. It astounds me that people cannot see the reach that Twitter has! I absolutely love it. Twitter is fast and furious and the interaction, although short, is immense. With one little tweet a business can, quite literally, reach thousands of people. It is also one of the very best platforms for driving traffic to your website. Never underestimate the power of the bird. If you, as a business, are not on Twitter then you need to be!

What is the best advice you share when it comes to tips on identifying one's personal brand?

Many people are in business to make money, well I guess in reality we all are, but money is not enough to keep you going. Some people come to me and have no idea of what business to be in, and the truth is that it has to be something that you love. All the biggest and the best 'gurus' teach you to love your business. The easiest way to do that is to make what you love into your business. Take the one thing that you absolutely adore doing, the thing that comes naturally to you, the one thing that you would gladly do for free and actually would feel guilty about charging for and make that your business! Because it's a long day if you don't like what you are doing. Plus your customers can see if you really love your product or service and if you don't they won't come to you.

Tara, real quick...soup or salad?

Salad

Now...real quick...coffee or tea?

Coffee

What do you feel is the factor people IGNORE when it comes to building a branding campaign for a small business. What are the pitfalls the happen to start-ups, for example, when they are creating a branding platform?

People neglect to build relationships into their campaign. They create amazing graphics and tips, and sales pages but they don't make themselves accessible. They forget to tell the audience that they are human too. There are 2 small stores in the village where I live. Both sell pretty similar items, although one is slightly larger and has more choice. The larger one may also have a few cheaper items in store. I do not, however, shop at the larger of the two stores. I always choose to take my business to the small shop because I like the owner of the store. He is funny, he makes my kids laugh and we feel welcome there. Online it is the same, if not even more important. A business must build relationships with their customers both existing and potential. People will choose to work with you if they like you. It's not about what you sell it's how you sell it.

Is there a company or person you admire most...when it comes to how they leverage their brand?

Leveraging is very important in business. I actually have two examples. My first is Kristin Sweeting Morelli. This is an amazing lady who has chosen the power of leveraging to gain exposure for her business boot camps and other training products. She has a whole army of women entrepreneurs who work hard to promote Kristin. My second is Forever. It too has a fabulous system in place that rewards people for teaching others how to leverage. Both offer incentives for others to help them so increasing their leverage power.

Does every expert have to write a book? Is this the "must do" element of all personal branding initiatives?
I don't believe that they 'have to' but I do believe that they 'want to'! LOL! it seems to be the next progression. Choose a field, study/train, become an expert and then write a book! Many people do see someone who has written a book as an expert so it does give you a certain standing. On a side note, I have no intention of writing a book at present ;)

Do you tweet every day?
Every day and many times a day!

What advice would you like to share with businesses or individuals trying to assemble a checklist of "things to do" in order to better market their products, services or expertise? What would be a branding checklist for them to follow?

Be clear on what you want to achieve and who you want to attract.
Different audiences have different needs.
Put yourself in your customers' shoes.
Work out what they want and why.
Don't talk about what you 'do' that doesn't interest people.
Talk about how you can help them, what you can do for them.
For example don't tell people that you offer the highest quality weight loss products, made from all natural ingredients.
People don't care about that!
Tell them that you have a product that will help them lose up to 12lbs in 9 days!
That's what they want to hear, that's the information they are looking for.
Once you have defined your ideal client and market then do everything aimed at them
Choose your branding colours to attract them
Write your tagline with them in mind
Create a marketing message to attract them
Use images that will appeal to your ideal client
There are many aspects of branding, too many to go into here but I will say one thing. Talk your ideal clients' language!
Don't use fancy words, keep it simple. Help them to understand.

Final thought: What ONE SENTENCE sums up your view on the importance of SMART BRANDING?
You only get one chance to make a first impression, so make it count.

For more Tara:
http://tarachatzakis.com/
http://tarachatzakis.myforever.biz/
Twitter:  https://twitter.com/tarachatzakis        
Facebook: https://www.facebook.com/TaraChatzakisServices      
Google+: http://gplus.to/tarachatzakisservices  
Linkedin: http://uk.linkedin.com/in/tarachatzakis